Online store

How to Start an Online Store


Jeffrey Bumbales

In the Digital Age, your brand’s online presence can make or break your business, and this is only becoming more true amidst the COVID-19 pandemic. As more and more consumers continue to shop online, the potential revenues from a successful online store only increase. What’s more, with accessible website builders and software tutorials, it’s now […]

How Small Business Can Flourish Among Large Competitors

How Your Small Business Can Flourish Among Major Competitors


Stephanie Mladenoski

When it comes to competing with giants like Amazon, it’s important for any small business to constantly be mindful of adjustments they can make and be willing to make them. If you’ve owned a business for several years, this can be challenging since you have operations in place that you’ve grown used to. Nonetheless, the […]

Business Metrics To Pay Attention To

Five Metrics Any Small Business Should Pay Attention To


Jeffrey Bumbales

Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]

SEO for 2018: What You Need to Know to Prepare Your Business Website


Ben Goldstein

If you want to improve your website’s results for 2018, you should start preparing right now. Here’s what SEO is all about and how to put it into practice.


How To Optimize Your Website’s Product Pages to Increase Conversion


Ben Goldstein

Product pages are an incredibly important part of your sales funnel. Here's how to optimize them in order to convert more visitors and earn more money.


The 4 Most Important Ways to Market Your Law Firm Online in 2016


Ben Goldstein

Investing in a top-notch website and smart online strategy is the best way to market your law firm these days. Here are four key areas to invest in.


Small Business Website Options: What Are Your Real Needs?


Ben Goldstein

Small business websites remain valuable anchors for driving leads, boosting SEO, showcasing services, and triggering sales. But one size doesn’t fit all.

Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano Talking About the Business of Encouragement


Ben Goldstein

Nicole Giordano helps fashion designers find their amazing. In 2009, the former textile designer and fashion marketing consultant launched StartUp FASHION to educate, connect, and encourage designers looking to create successful businesses. StartUp FASHION now offers a wide range of online resources, including a collaborative membership community, business guides and ebooks, and a blog covering […]