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Five Metrics Any Small Business Should Pay Attention To

Business Metrics To Pay Attention To

Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]

SEO for 2018: What You Need to Know to Prepare Your Business Website

If you want to improve your website’s results for 2018, you should start preparing right now. Here’s what SEO is all about and how to put it into practice.

How To Optimize Your Website’s Product Pages to Increase Conversion

Product pages are an incredibly important part of your sales funnel. Here's how to optimize them in order to convert more visitors and earn more money.

The 4 Most Important Ways to Market Your Law Firm Online in 2016

Investing in a top-notch website and smart online strategy is the best way to market your law firm these days. Here are four key areas to invest in.

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Small Business Website Options: What Are Your Real Needs?

Small business websites remain valuable anchors for driving leads, boosting SEO, showcasing services, and triggering sales. But one size doesn’t fit all.

Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano on the Business of Encouragement

Nicole Giordano helps fashion designers find their amazing. In 2009, the former textile designer and fashion marketing consultant launched StartUp FASHION to educate, connect, and encourage designers looking to create successful businesses. StartUp FASHION now offers a wide range of online resources, including a collaborative membership community, business guides and ebooks, and a blog covering […]