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How to Start an Online Store

In the Digital Age, your brand’s online presence can make or break your business, and this is only becoming more true amidst the COVID-19 pandemic. As more and more consumers continue to shop online, the potential revenues from a successful online store only increase. What’s more, with accessible website builders and software tutorials, it’s now […]

Five Metrics Any Small Business Should Pay Attention To

Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]

SEO Tips For Small Business

If you want to improve your website’s results for 2018, you should start preparing right now. Here’s what SEO is all about and how to put it into practice.

Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano Talking About the Business of Encouragement

Nicole Giordano helps fashion designers find their amazing. In 2009, the former textile designer and fashion marketing consultant launched StartUp FASHION to educate, connect, and encourage designers looking to create successful businesses. StartUp FASHION now offers a wide range of online resources, including a collaborative membership community, business guides and ebooks, and a blog covering […]