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A 3P business plan includes people, planet, and profits, and more and more for-profit companies are utilizing the triple bottom line.

While profit is a main goal of business, many professional services companies also embrace the "3P" goals of serving people and the planet.

Today, many contractors are taking the pledge to be more green and socially conscious by adopting a triple bottom line, or “3P” business model.

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Nicole Snow is a millennial, military vet, and the CEO of Darn Good Yarn. In this interview she shares how her business grew from $16K to $1M in six years.

It’s safe to assume that if you asked diners in a restaurant if they knew what a triple bottom line business is, only a handful would know the answer.