Posts

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How to Use Surveys to Drive Success in Your Small Business

Using surveys to improve your business

Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]

44 Percent Of U.S. Small Businesses See Cost Cutting As Critical, Survey Says

44 Percent Of U.S. Small Businesses See Cost Cutting As Critical, Survey Says   Faced with dwindling customer demand and increased competition, small businesses are focusing on cost reduction. That’s according to a newly released survey by Switzerland-based Zurich Insurance Group.   The report titled “Biggest Opportunities for Small and Medium Enterprises (SMEs) in 2016” […]

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5 Low-Cost Marketing Research Techniques for Small Businesses

Marketing research is a necessary investment for successful companies. Here how to validate your product idea and attract more customers on the cheap.