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Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano on the Business of Encouragement

Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano on the Business of Encouragement Nicole Giordano helps fashion designers find their amazing. In 2009, the former textile designer and fashion marketing consultant launched StartUp FASHION to educate, connect, and encourage designers looking to create successful businesses. StartUp FASHION now offers a wide range of online resources, including a collaborative membership community, business […]

Instagram Ad Tips for Small Business Owners Who Want to See Results!

Instagram Ad Tips for Small Business Owners Who Want to See Results!   If you’ve been wondering how to get more followers on Instagram you are not alone.   Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital […]

Small Business Social Media Do’s & Don’ts

Many small businesses struggle to see any return on their social media investment. Use these expert tips to boost engagement. (Some saw a 200+% improvement in one week).

Can Social Media Affect Your Credit Score?

Financial statements can tell a lot about your company — but if your business is young, this information may be limited. That’s where social media comes in.

How to Grow Your Business in Your Local Community

Even the best businesses can struggle if the community is unaware of what they offer. To succeed, you have to get yourself out there.

Retail Pop-Up Stores: How to Create the Element of Surprise for Your Shoppers

For more of Therese’s advice on how to execute the perfect retail pop-up store, download Credibly Business Journal, Vol. 4: Nailing Your In-Store Strategy.

How to Create a Restaurant Marketing Plan That Actually Works

Being average sucks. If you want to stand out from the crowd and drive traffic to your restaurant, you’re going to need to market hard and market smart.

5 Location-Based Marketing Strategies for Restaurants

Being able to target potential customers when they are near your restaurant has huge potential benefits. Here’s how you can harness the power of location.

5 Small Business Leadership Trends That ​Will Surprise You

Modern technology and innovation has created an unprecedented number of opportunities for small businesses to compete for market share with larger rivals.

5 Tips to Make Your Hotel Stand Out This Winter (Without Breaking the Bank)

Many hotels struggle in the winter due to fewer leisure travelers. These simple, cost-effective steps will make your hotel stand out this season.