Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]
What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]
6 Things Your Small Business Must Do to Get Ready for New Overtime Rule Author: Paul Chaney The Department of Labor’s new overtime rule, which raises the annual salary threshold for exempt employees from $23,660 to $47,476, goes into effect Thursday, December 1, 2016. Unprepared businesses are scrambling to make changes to avoid detrimental overtime […]
Spend any amount of time reading articles or listening to people talk about owning a business, and a phrase you’re bound to hear come up an awful lot is “corporate culture.” Google spends a fortune on theirs. Business experts — you know, the kind that wear t-shirts with blazers and give lengthy TED talks — will […]
Bruno Tabbi of Ignition Toll-Free explains how vanity phone numbers work, and why they’re a great marketing investment for small businesses.
What’s the best Midwest city for small businesses? According to the Credibly Business Index, Chicago reigns supreme — and it’s not even close.
Knowing what small business taxes you have to pay and when to pay them is crucial, because any type of mistake can lead to serious penalties.
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