Posts

How to Hone Your Story

How to Hone Your Storytelling Skills to Increase Loyalty and Sales

2018-06-11

Minyang Jiang

Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]

Brand Strategy Meeting

Brand Strategy 101: How to Nail Down Your Mission, Values, and Target Customer

2018-06-04

Minyang Jiang

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]

6 Things Your Small Business Must Do to Get Ready for New Overtime Rule

2018-02-26

Minyang Jiang

6 Things Your Small Business Must Do to Get Ready for New Overtime Rule Author: Paul Chaney   The Department of Labor’s new overtime rule, which raises the annual salary threshold for exempt employees from $23,660 to $47,476, goes into effect Thursday, December 1, 2016.   Unprepared businesses are scrambling to make changes to avoid detrimental overtime […]

small business company culture

Small Business Company Culture: Why You Need It (and How to Build One)

2018-02-26

Minyang Jiang

Spend any amount of time reading articles or listening to people talk about owning a business, and a phrase you’re bound to hear come up an awful lot is “corporate culture.” Google spends a fortune on theirs. Business experts — you know, the kind that wear t-shirts with blazers and give lengthy TED talks — will […]

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Vanity Phone Numbers: The Old-School Business Tool That Won’t Go Away

2015-10-15

Minyang Jiang

Bruno Tabbi of Ignition Toll-Free explains how vanity phone numbers work, and why they’re a great marketing investment for small businesses.

chicago best city for small businessess

Credibly Business Index Names Chicago Best Midwest City for Small Business

2015-09-16

Minyang Jiang

What’s the best Midwest city for small businesses? According to the Credibly Business Index, Chicago reigns supreme — and it’s not even close.

When Are Small Business Taxes Due? It Depends on the Type of Business You Operate

2015-08-11

Minyang Jiang

Knowing what small business taxes you have to pay and when to pay them is crucial, because any type of mistake can lead to serious penalties.