In the corporate world, employee handbooks are pretty ubiquitous. Nearly everyone who starts a position at a large company is given a booklet, packet, or online manual to peruse on their first day at the office. However, when it comes to small businesses, employee handbooks may be completely absent — job parameters and company policies […]
When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]
Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]
Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]
Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]
Restaurateurs have plenty to think about from day to day. If you’re not making sure that your delivery comes in on time or that your wet bar stays stocked ahead of the Sunday brunch rush, maybe you’re finding a way to pay for a new stand mixer for your rockstar pastry chef. Keeping your business […]
It’s easy to forget how an unexpected event can threaten the financial stability of a small business. However, unavoidable life situations, along with their unpredictable expenses, don’t have to be catastrophic. Having a rainy day fund in the form of cash supplies, a line of credit, and access to other types of small business financing […]
As a small business owner, deciding to expand is an exciting prospect. A successful expansion of your business can improve profit margins, create a competitive advantage, and create more jobs in your community. As exciting as it is, expanding your small business also comes with its challenges. If you’re not preparing for these potential pitfalls, it could […]
Real estate is one of the most critical strategic decisions that you can make when you are building your business. Whether you’re a franchisee, or you’re a franchisor and you’re trying to make your brand ubiquitous, you cannot be cheap with the real estate. You have to spend the money to get the best locations,
Using Cloud Computing to Compete with Big Companies Cloud computing has leveled the playing field for small businesses. Network connectivity and access to shared computing resources means that businesses of any size can have the data processing and storage capabilities previously reserved for conglomerates. While that’s great for your business, it’s also great for other small […]
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