When you’ve poured your passion into launching a business or creating a new product, it’s easy to assume others will share your enthusiasm. But no matter how fantastic the idea, sometimes you need a little help turning your bit of genius into a viable enterprise. The marketplace is crowded with competitors, and it can be […]
Disgruntled employees, malware, hackers, ransomware, and phishing — virtually any company could become the victim of a data breach, and according to some statistics, small businesses are falling victim with increasing frequency. Unfortunately, criminals are becoming more wily, and lost data can mean lost business — and sometimes even failure. How do you ward […]
If you’re in the market for a new payment processor, you might be overwhelmed with the number of choices available. Perhaps you are unsure of what properties to look for, or how to best incorporate your choice into your business’s needs. It’s true that there are several providers out there with payment processors available, but […]
It’s a basic rule of business: You need to send out invoices in order to get paid. But invoicing isn’t exactly a fun and glamorous task, no matter how important it is. Many business owners procrastinate or only send invoices every once in a while, and it can really hurt your bottom line. Establishing an […]
Small businesses are often referred to as the engine of our economy, driving as much as 64% of new private-sector jobs in the United States. When small-business owners face the dilemma of obtaining financial backing to sustain operations, expand the business, or purchase inventory, they frequently turn to small-business loans. Nearly three-fourths of all small […]
In the corporate world, employee handbooks are pretty ubiquitous. Nearly everyone who starts a position at a large company is given a booklet, packet, or online manual to peruse on their first day at the office. However, when it comes to small businesses, employee handbooks may be completely absent — job parameters and company policies […]
When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]
Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]
Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]
Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]
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