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How to Hone Your Storytelling Skills to Increase Loyalty and Sales

How to Hone Your Story

Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]

The Best Sales Books for Small Business Owners in 2015

The Best Sales Books for Small Business Owners in 2015 From smallbiztrends.com: If you think that being successful in sales means convincing unsuspecting prospects to buy something they don’t want or need, you’re wrong. You’ll be happy to hear that the world of sales is so round that it’s gone through a full-scale revolution. Gone are […]

Global Markets Are a Big Source of Revenue for Small Business Owners

Global Markets Are a Big Source of Revenue for Small Business Owners Goods and services from the U.S. sold overseas reached $2.4 trillion as of 2014. You don’t have to be a multinational company making millions of dollars to do business overseas. Many small businesses are seeing the benefit of venturing abroad. In fact, revenues […]

7 Ways to Use That Dead Time While Your Customers Are On Hold

7 Ways to Use That Dead Time While Your Customers Are On Hold   Congratulations: you’ve created a successful sales funnel and now you’re fielding calls left and right. But, your work is not done yet: after laying the groundwork to get those customers and prospects to call, don’t blow it all with a poorly […]

How to Lose an Online Sale (& How to Fix it Before the Holiday Rush)

How to Lose an Online Sale (& How to Fix it Before the Holiday Rush) Author: Claudia Elliott   Here we are in the post-summer lull — your mind is probably a million miles away from even thinking about the holidays and what it means for your online store. But realistically, we’re less than two months […]

8 Tips for Dominating Online Sales

8 Tips for Dominating Online Sales In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and navigating through a crowded retail store that may or may not have the necessary item. The digital age has changed everything about shopping. Now, […]

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps By Rieva Lesonsky, CEO GrowBiz Media & SmallBizDaily.com You know your retail salespeople are an important part of your store’s success, but did you know they can actually boost sales? Shoppers who interact with salespeople in-store are 43 percent more likely to make a purchase, according to a shopper survey by […]

7 Ways to Manage and Increase Your Small Business Cash Flow

If you find yourself short on the funds necessary to run your business, consider the following proven methods to increase your small business cash flow.

Small Business Marketing and Promotion Tips For The Holidays

Small business competition is intense, and even more so during the holiday season. Follow these tips to help your business stand out from the crowd.

How To Optimize Your Website’s Product Pages to Increase Conversion

Product pages are an incredibly important part of your sales funnel. Here's how to optimize them in order to convert more visitors and earn more money.