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How to Hone Your Storytelling Skills to Increase Loyalty and Sales

How to Hone Your Story

Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]

The Best Sales Books for Small Business Owners in 2015

The Best Sales Books for Small Business Owners in 2015 From smallbiztrends.com: If you think that being successful in sales means convincing unsuspecting prospects to buy something they don’t want or need, you’re wrong. You’ll be happy to hear that the world of sales is so round that it’s gone through a full-scale revolution. Gone are […]

7 Ways to Use That Dead Time While Your Customers Are On Hold

7 Ways to Use That Dead Time While Your Customers Are On Hold   Congratulations: you’ve created a successful sales funnel and now you’re fielding calls left and right. But, your work is not done yet: after laying the groundwork to get those customers and prospects to call, don’t blow it all with a poorly […]

How to Train Temporary Workers During the Busy Holiday Season

How to Train Temporary Workers During the Busy Holiday Season Author: Paul Chaney   Many businesses hire additional workers during the holiday season to help with increased demand. This year, retailers are expected to employ between 640,000 and 690,000 temporary workers, according to the National Retail Federation.   Improperly trained temporary hires can present workplace safety risks. A […]

The 3 Steps to a Great Elevator Pitch

The 3 Steps to a Great Elevator Pitch   By Rhett Power So what is an elevator pitch, anyway? Quite simply it is a short statement you make about you and your business in answer to a question like “What do you do?” or “What business are you in?” It has to be short, and […]

What Most Stores Get Wrong About Retail Sales Training

The following column by Bob Phibbs (The Retail Doctor) is excerpted from Credibly Business Journal Vol. 4: Nailing Your In-Store Strategy. Download it here!