Creating a business website is one of the most crucial ways to build a brand and market a product or service. A business website will help spread awareness for your business and give consumers a chance to learn more about what you do. Even if you don’t plan to sell your products or services from […]
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Updated June 30, 2020 Creating a business website is one of the most crucial ways to build a brand and market a product or service. A business website will help spread awareness for your business and give consumers a chance to learn more about what you do. Even if you don’t plan to sell your […]
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The digital agency landscape is changing at a rapid pace. Having laser-focused technical skills, like website coding or second language skills, might not serve you as well as they would have in the past. That’s because soft skills, like interpersonal skills and time management, are now also needed to ensure the success of a business, […]
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When you’ve poured your passion into launching a business or creating a new product, it’s easy to assume others will share your enthusiasm. But no matter how fantastic the idea, sometimes you need a little help turning your bit of genius into a viable enterprise. The marketplace is crowded with competitors, and it can be […]
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Conflict is inevitable in the workplace. According to one study, U.S. employees spend 2.1 hours per week involved in workplace disagreements that disrupt the flow of work, stifle creativity, and prevent collaboration. No matter what causes these conflicts — from differences in opinion and ideals to perceived feelings of disrespect — you can handle them […]
Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]
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Are you sitting in your office waiting for the next customer to call? Your competition isn’t taking this approach, nor should you. Many construction contractors have the same philosophy towards marketing and advertising, “My customers find me in the Yellow Pages and call.” Others think that subscribing to a lead service is all they need to do, yet they […]
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Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]
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Mobile Marketing Tips for Reaching Millennials The smartphone market continues to rise in dominance, particularly in the United States: Gartner reports that one billion smartphones shipped out worldwide in 2013. If your audience is filled with millennials, you know they’re glued to their phones. Take your marketing where they are and make mobile a priority. Mobile Optimization […]
Many small businesses struggle to see any return on their social media investment. Use these expert tips to boost engagement. (Some saw a 200+% improvement in one week).
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