When you’ve poured your passion into launching a business or creating a new product, it’s easy to assume others will share your enthusiasm. But no matter how fantastic the idea, sometimes you need a little help turning your bit of genius into a viable enterprise. The marketplace is crowded with competitors, and it can be […]
Conflict is inevitable in the workplace. According to one study, U.S. employees spend 2.1 hours per week involved in workplace disagreements that disrupt the flow of work, stifle creativity, and prevent collaboration. No matter what causes these conflicts — from differences in opinion and ideals to perceived feelings of disrespect — you can handle them […]
Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]
Are you sitting in your office waiting for the next customer to call? Your competition isn’t taking this approach, nor should you. Many construction contractors have the same philosophy towards marketing and advertising, “My customers find me in the Yellow Pages and call.” Others think that subscribing to a lead service is all they need to do, yet they […]
Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]
Countdown To Small Business Saturday 2015: 4 Ways To Make Yours a Success Now in it’s sixth year, Small Business Saturday is one of the most anticipated days of the year for small business owners across the country. Slated for November 28th, 2015, it’s a day to celebrate independent businesses while kicking off the peak holiday shopping season […]
Video Marketing Ideas for Restaurants The National Restaurant Association predicts the restaurant industry will make $709.2 billion in sales in 2015. The market is so big it can be hard for your restaurant to stand out in the crowd, especially if you’re in a saturated market. You spent a lot of time getting the food and the […]
Mobile Marketing Tips for Reaching Millennials The smartphone market continues to rise in dominance, particularly in the United States: Gartner reports that one billion smartphones shipped out worldwide in 2013. If your audience is filled with millennials, you know they’re glued to their phones. Take your marketing where they are and make mobile a priority. Mobile Optimization […]
Gen Z: Are Retailers Up to the Challenge? bizmology.hoovers.com bizmology.hoovers.com – The business world’s obsession with millennials appears to have reached a fever pitch. The Wall Street Journal recently reported on a booming industry of “millennial experts” (aka intergenerational consultants) billing corporations up to $20,000 an hour to decode millennials for them. With so much attention lavished on […]
Instagram Ad Tips for Small Business Owners Who Want to See Results! If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital […]
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