How to Lose an Online Sale (& How to Fix it Before the Holiday Rush) Author: Claudia Elliott Here we are in the post-summer lull — your mind is probably a million miles away from even thinking about the holidays and what it means for your online store. But realistically, we’re less than two months […]
Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything The final numbers are in for the 2016 Black Friday weekend, and the results appear strong. But there’s a surprising insight in the data released by the National Retail Federation: 36% of shoppers reported that all of their purchases were on sale; 11% made that claim in 2015. […]
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