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How to Lose an Online Sale (& How to Fix it Before the Holiday Rush)

How to Lose an Online Sale (& How to Fix it Before the Holiday Rush) Author: Claudia Elliott   Here we are in the post-summer lull — your mind is probably a million miles away from even thinking about the holidays and what it means for your online store. But realistically, we’re less than two months […]

Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything”

Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything The final numbers are in for the 2016 Black Friday weekend, and the results appear strong. But there’s a surprising insight in the data released by the National Retail Federation: 36% of shoppers reported that all of their purchases were on sale; 11% made that claim in 2015. […]