How to Hone Your Story

How to Hone Your Storytelling Skills to Increase Loyalty and Sales


Minyang Jiang

Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]

elevate customer experience

How a Relationship-Based Sales Approach Can Elevate the Customer Experience


Minyang Jiang

Being a successful salesperson depends on talking less and listening more. It means treating customers like human beings, and finding ways to develop trust.