Posts

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How to Use Surveys to Drive Success in Your Small Business

Using surveys to improve your business

Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]

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Brand Strategy 101: How to Nail Down Your Mission, Values, and Target Customer

Brand Strategy Meeting

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]

Here’s How You Can Effectively Communicate with Clients

Here’s How You Can Effectively Communicate with Clients   If you’re a self-employed consultant, you know the importance of regular client communication. If you don’t keep up with weekly meetings, needs quickly fall by the wayside. Expectations aren’t met. What does that mean for you? Loss of business. Your success as a consultant depends on your ability […]

7 Ways to Use That Dead Time While Your Customers Are On Hold

7 Ways to Use That Dead Time While Your Customers Are On Hold   Congratulations: you’ve created a successful sales funnel and now you’re fielding calls left and right. But, your work is not done yet: after laying the groundwork to get those customers and prospects to call, don’t blow it all with a poorly […]

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps By Rieva Lesonsky, CEO GrowBiz Media & SmallBizDaily.com You know your retail salespeople are an important part of your store’s success, but did you know they can actually boost sales? Shoppers who interact with salespeople in-store are 43 percent more likely to make a purchase, according to a shopper survey by […]

5 Keys For Designing The Perfect Restaurant

A restaurant, like a person, has a personality. Whether it’s regal and reserved or hip and edgy, restaurant design makes a statement about what to expect.

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5 Customer Service Tips That Will Make Clients Love You

Companies like Nordstrom, Disney, and Zappos are famous for their customer service. Here's how your small business can replicate their success.

9 Ways to Grow and Manage Your Restaurant’s Online Reputation

What customers say about you online can make or break your restaurant. Use these tips to maximize your positive reviews and squash the negative ones.

3 Things They Won’t Tell You About Managing a Restaurant

Whether its full-service or fast food, many of the challenges of running a restaurant are the same. Don’t let these three issues take you by surprise.

Using Beacons to Recognize and Understand Small Business Customers

Marketing to your customer specific needs is an important part of generating customer loyalty, and beacons are helping SMBs address that challenge.