Quality and price aren’t the only things customers consider when they choose who to do business with. They also care about what your business represents. Your business’s story defines who you are, where your business came from, and why you do what you do. By crafting a winning story and incorporating it into the conversations […]
Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]
As a small business owner, deciding to expand is an exciting prospect. A successful expansion of your business can improve profit margins, create a competitive advantage, and create more jobs in your community. As exciting as it is, expanding your small business also comes with its challenges. If you’re not preparing for these potential pitfalls, it could […]
How to put “hospitality” back into the restaurant industry restaurant-hospitality.com – I was recently talking with a chef friend who gets it. He’s owned his own fine dining restaurants and one of his secrets to success was treating every guest as if they were the most important guest, even when his restaurant was full. I had the same […]
Here’s How You Can Effectively Communicate with Clients If you’re a self-employed consultant, you know the importance of regular client communication. If you don’t keep up with weekly meetings, needs quickly fall by the wayside. Expectations aren’t met. What does that mean for you? Loss of business. Your success as a consultant depends on your ability […]
7 Ways to Use That Dead Time While Your Customers Are On Hold Congratulations: you’ve created a successful sales funnel and now you’re fielding calls left and right. But, your work is not done yet: after laying the groundwork to get those customers and prospects to call, don’t blow it all with a poorly […]
How to Identify Your Customers’ Pain Points Author: Faith Ocampo How to Identify Your Customers’ Pain Points Every brand aims to make the customer journey as painless and enjoyable as possible. They know it’s the key to build trust with their target customers. However, no matter how sophisticated the purchase journey is, pain […]
Effective complaint handling can make the difference between successful companies and ones that struggle to stay in business.
Companies like Nordstrom, Disney, and Zappos are famous for their customer service. Here's how your small business can replicate their success.
What customers say about you online can make or break your restaurant. Use these tips to maximize your positive reviews and squash the negative ones.
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