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How to Keep ‘Em Coming Back: A Guide to Effective Customer Retention

Customer Retention Guide

For a lot of business owners, the reasoning is simple — get enough customers and we’ll be golden. However, acquiring new customers is just one piece of the puzzle, and there are many more areas that you need to focus on in order to stay successful. Customer retention is one of those areas! Sadly, businesses […]

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How to Use Surveys to Drive Success in Your Small Business

Using surveys to improve your business

Surveys are one of the most reliable ways to get real feedback from your customers. In the pre-internet era, running a survey was quite expensive and time-consuming, which meant not all companies could afford to use them. Today, in the middle of the digital era, we have diverse software and communication technologies that allow business […]

How to ask customers for reviews (and actually get them)

How to ask customers for reviews (and actually get them) marketingland.com – Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on

Here’s How You Can Effectively Communicate with Clients

Here’s How You Can Effectively Communicate with Clients   If you’re a self-employed consultant, you know the importance of regular client communication. If you don’t keep up with weekly meetings, needs quickly fall by the wayside. Expectations aren’t met. What does that mean for you? Loss of business. Your success as a consultant depends on your ability […]

How to Identify Your Customers’ Pain Points

How to Identify Your Customers’ Pain Points Author: Faith Ocampo   How to Identify Your Customers’ Pain Points   Every brand aims to make the customer journey as painless and enjoyable as possible. They know it’s the key to build trust with their target customers.   However, no matter how sophisticated the purchase journey is, pain […]

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps

Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps By Rieva Lesonsky, CEO GrowBiz Media & SmallBizDaily.com You know your retail salespeople are an important part of your store’s success, but did you know they can actually boost sales? Shoppers who interact with salespeople in-store are 43 percent more likely to make a purchase, according to a shopper survey by […]

How Complaint Handling Can Drive Your Business’s Growth

Effective complaint handling can make the difference between successful companies and ones that struggle to stay in business.

Branding in the World of Small Business Alternative Lending

Branding reflects what a company aspires to be, but its defined by how customers perceive you. That’s why user experience is so important to what we do.