5 Powerful Construction Marketing Ideas That Cost Less Than $500


Minyang Jiang

Are you sitting in your office waiting for the next customer to call? Your competition isn’t taking this approach, nor should you. Many construction contractors have the same philosophy towards marketing and advertising, “My customers find me in the Yellow Pages and call.” Others think that subscribing to a lead service is all they need to do, yet they […]


Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First


Minyang Jiang

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]


How to Grow Your Business in Your Local Community


Minyang Jiang

Even the best businesses can struggle if the community is unaware of what they offer. To succeed, you have to get yourself out there.

Bootstrapper Q&A: StartUp FASHION Founder Nicole Giordano Talking About the Business of Encouragement


Minyang Jiang

Nicole Giordano helps fashion designers find their amazing. In 2009, the former textile designer and fashion marketing consultant launched StartUp FASHION to educate, connect, and encourage designers looking to create successful businesses. StartUp FASHION now offers a wide range of online resources, including a collaborative membership community, business guides and ebooks, and a blog covering […]


Leveraging Small Business Certifications for Working Capital


Minyang Jiang

Small business certifications can help you gain strategic partnerships, access to capital, and greater influence in your community.