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Updated June 16, 2020 As a small business, efficient marketing is critical. Most small businesses do not have comparable budgets to large corporations, despite having to compete with them for the same customers. However, by taking advantage of free marketing solutions you can drive significant demand without fronting a large cost. Below, we highlight 11 […]

Updated June 10, 2020 One of the most important things to understand while running a small business is the concept of cash flow. After all, it is critical that businesses have enough money flowing in to keep up with expenses and fund growth. Below, we outline the fundamentals of cash flow statements as well as […]

Updated June 1, 2020 Starting a business can be one of the most monumental decisions you will make in your life. There are many important and complex decisions that come with starting your business and getting off on the right foot. One of these decisions is to use a DBA. What is a DBA? A […]

Updated June 1, 2020 Choosing a business structure is a big deal as the entity type you choose can have a large impact on your business. S Corps and LLCs are two of the most popular options but choosing the best corporate structure for your business requires you to understand the differences between the two. […]

Updated May 21, 2020 Profit margin is one of the most commonly used profitability ratios, which is a basic measure of how much money a business, service, or product makes. Expressed as a percentage, profit margin is essentially how much money a company makes per transaction. In general, the higher the profit margin, the more […]

Signs It's Time to Expand Your Business

Let’s cut to the chase. If you’re reading an article about when to “expand your business,” there’s a good chance you’re ready to take your business to the next stage in its evolution. As you know, timing is everything. Growth will always be a risky proposition—scale too early and you could jeopardize your business. However, […]

Public Speaking Business Goals

When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]

Business Metrics To Pay Attention To

Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]

4 Signs You’re Ready to Expand Your Business As restaurant owners we are a special blend of oxymorons. We’re so smart we’re stupid. We’re so full of energy we’re exhausted. We’ve got enough gumption to make the impossible happen, and yet sometimes just putting one foot in front of the other is a challenge. Yes, […]

44 Percent Of U.S. Small Businesses See Cost Cutting As Critical, Survey Says   Faced with dwindling customer demand and increased competition, small businesses are focusing on cost reduction. That’s according to a newly released survey by Switzerland-based Zurich Insurance Group.   The report titled “Biggest Opportunities for Small and Medium Enterprises (SMEs) in 2016” […]

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