Business Metrics To Pay Attention To

Five Metrics Any Small Business Should Pay Attention To


Minyang Jiang

Sales figures, inventory tracking, customer retention, ad performance — as a small business owner there are countless metrics and statistics you’re expected to track. While each measurement serves a unique business purpose, having too many metrics can be overwhelming. To avoid “paralysis by analysis,” you need to identify which metrics are the most important to […]

Brand Strategy Meeting

Brand Strategy 101: How to Nail Down Your Mission, Values, and Target Customer


Minyang Jiang

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]

Rainy Day Fund Small Business

How To Create A Rainy Day Fund For Your Small Business


Minyang Jiang

It’s easy to forget how an unexpected event can threaten the financial stability of a small business. However, unavoidable life situations, along with their unpredictable expenses, don’t have to be catastrophic. Having a rainy day fund in the form of cash supplies, a line of credit, and access to other types of small business financing […]

4 Signs You’re Ready to Expand Your Business


Minyang Jiang

4 Signs You’re Ready to Expand Your Business As restaurant owners we are a special blend of oxymorons. We’re so smart we’re stupid. We’re so full of energy we’re exhausted. We’ve got enough gumption to make the impossible happen, and yet sometimes just putting one foot in front of the other is a challenge. Yes, […]

4 ways to make working capital work for you

4 Ways to Make Working Capital Work for You


Minyang Jiang

No matter what kind of business you own, one thing is always true: If you don’t have a strong cash flow, you’re going to run into a lot of trouble. Without working capital, the money necessary to fund short term needs and operations, businesses cannot continue to run. Growing companies often find themselves short on cash […]


The Most Important Question to Ask Before You Apply for Funding


Minyang Jiang

This question may seem almost insulting to some business owners. But you'd better have a good answer before you start applying for loans.