When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]
What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]
When you opened your restaurant you had big dreams and a plan. Then there was a change in the market and perhaps your plan went astray. It happens. Actually, it happens all the time. Many restaurant owners get stuck during those challenges. They lose their faith and become prey to self-doubt. Then comes the friendly ad
Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]
Countdown To Small Business Saturday 2015: 4 Ways To Make Yours a Success Now in it’s sixth year, Small Business Saturday is one of the most anticipated days of the year for small business owners across the country. Slated for November 28th, 2015, it’s a day to celebrate independent businesses while kicking off the peak holiday shopping season […]
How to put “hospitality” back into the restaurant industry restaurant-hospitality.com – I was recently talking with a chef friend who gets it. He’s owned his own fine dining restaurants and one of his secrets to success was treating every guest as if they were the most important guest, even when his restaurant was full. I had the same […]
Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything The final numbers are in for the 2016 Black Friday weekend, and the results appear strong. But there’s a surprising insight in the data released by the National Retail Federation: 36% of shoppers reported that all of their purchases were on sale; 11% made that claim in 2015. […]
Brand awareness is important, but we just don’t know how crucial it is. In fact, it’s safe to say brand awareness is the foundation of everything. It’s the first step on the path to purchasing a product or service. It even comes before preference and consideration. Without brand awareness, you can pretty much forget about
Office space investments contribute to a more productive workforce and happier atmosphere for your business: 6 ideas you and your employees will love.
How did Brent Ridge and Josh Kilmer-Purcell build “the fastest growing lifestyle brand in America”? Read our latest Bootstrapper interview to find out.
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