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How Becoming a Great Public Speaker Helps You Achieve Your Business Goals

When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]

Brand Strategy: Your Mission, Values, & Target Customer

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]

10 Simple Ways to Increase Your Brand Awareness

Brand awareness is important, but we just don’t know how crucial it is. In fact, it’s safe to say brand awareness is the foundation of everything. It’s the first step on the path to purchasing a product or service. It even comes before preference and consideration. Without brand awareness, you can pretty much forget about

Office Space Investments That Pay Off

Office space investments contribute to a more productive workforce and happier atmosphere for your business: 6 ideas you and your employees will love.