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You are here: Home / branding

Posts

Public Speaking Business Goals

How Becoming a Great Public Speaker Helps You Achieve Your Business Goals

2018-06-12

Minyang Jiang

When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]

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Brand Strategy Meeting

Brand Strategy: Your Mission, Values, & Target Customer

2018-06-04

Minyang Jiang

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]

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running-shoe

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First

2018-02-27

Minyang Jiang

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]

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10 Simple Ways to Increase Your Brand Awareness

2018-02-23

Minyang Jiang

Brand awareness is important, but we just don’t know how crucial it is. In fact, it’s safe to say brand awareness is the foundation of everything. It’s the first step on the path to purchasing a product or service. It even comes before preference and consideration. Without brand awareness, you can pretty much forget about

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office-space

Office Space Investments That Pay Off

2017-12-19

Minyang Jiang

Office space investments contribute to a more productive workforce and happier atmosphere for your business: 6 ideas you and your employees will love.

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two-entrepreneurs

How Two Entrepreneurs Built Beekman 1802 Into a Mega Lifestyle Brand After a Double Layoff

2016-09-08

Minyang Jiang

How did Brent Ridge and Josh Kilmer-Purcell build “the fastest growing lifestyle brand in America”? Read our latest Bootstrapper interview to find out.

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