Countdown To Small Business Saturday 2019: 4 Ways To Make Yours a Success


Minyang Jiang

Countdown To Small Business Saturday 2019: 4 Ways To Make Yours a Success Now in its ninth year, Small Business Saturday is one of the most anticipated days of the year for small business owners across the country. Slated for November 30th, 2019, it’s a day to celebrate independent businesses while kicking off the peak holiday shopping season […]

Public Speaking Business Goals

How Becoming a Great Public Speaker Helps You Achieve Your Business Goals


Minyang Jiang

When it comes to public speaking, your small business might seem like a safe zone. You feel very comfortable in the presence of your team, and whenever you have important news to share with your customers, you do it through email newsletters and other content marketing efforts. There’s no need to stand up in front […]

Brand Strategy Meeting

Brand Strategy 101: How to Nail Down Your Mission, Values, and Target Customer


Minyang Jiang

What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]


Feeling Lost? 5 Ways to Rescue Your Restaurant


Minyang Jiang

When you opened your restaurant you had big dreams and a plan. Then there was a change in the market and perhaps your plan went astray. It happens. Actually, it happens all the time. Many restaurant owners get stuck during those challenges. They lose their faith and become prey to self-doubt. Then comes the friendly ad


Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First


Minyang Jiang

Detroit Strong: How Don Jaeger Built a Fitness Business by Putting Community First Don Jaeger could have spent the summer of 2006 kicking around his hometown of Grosse Pointe Woods, Michigan, training for his final year as a college hockey player. Instead, the 23-year-old decided to put his passions to work and start a business. Jaeger formed […]

How to put “hospitality” back into the restaurant industry


Minyang Jiang

How to put “hospitality” back into the restaurant industry – I was recently talking with a chef friend who gets it. He’s owned his own fine dining restaurants and one of his secrets to success was treating every guest as if they were the most important guest, even when his restaurant was full. I had the same […]

Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything”


Minyang Jiang

Retailers’ Holiday Strategy Doesn’t Have to Be “Discount Everything The final numbers are in for the 2016 Black Friday weekend, and the results appear strong. But there’s a surprising insight in the data released by the National Retail Federation: 36% of shoppers reported that all of their purchases were on sale; 11% made that claim in 2015. […]

10 Simple Ways to Increase Your Brand Awareness


Minyang Jiang

Brand awareness is important, but we just don’t know how crucial it is. In fact, it’s safe to say brand awareness is the foundation of everything. It’s the first step on the path to purchasing a product or service. It even comes before preference and consideration. Without brand awareness, you can pretty much forget about


Office Space Investments That Pay Off


Minyang Jiang

Office space investments contribute to a more productive workforce and happier atmosphere for your business: 6 ideas you and your employees will love.


How Two Entrepreneurs Built Beekman 1802 Into a Mega Lifestyle Brand After a Double Layoff


Minyang Jiang

How did Brent Ridge and Josh Kilmer-Purcell build “the fastest growing lifestyle brand in America”? Read our latest Bootstrapper interview to find out.