Video Marketing Ideas for Restaurants

The National Restaurant Association predicts the restaurant industry will make $709.2 billion in sales in 2015. The market is so big it can be hard for your restaurant to stand out in the crowd, especially if you’re in a saturated market. You spent a lot of time getting the food and the atmosphere just right – now it’s time to do the same for your video marketing.

Why Video Marketing?

Watching a video helps increase someone’s understanding of your service by 74%, according to Digital Sherpa. You might think this only applies to businesses with products, but you’d be surprised how interested people are in what you do behind the scenes.

Cater to your audience. Take cameras to the back of the house and let customers see what they rarely get to. Look at the success of cooking shows that let customers know exactly what’s going on. They want to know how you make the food, where you get the ingredients from, and whether you’re using any unusual techniques.

Create Videos of Recipes Your Diners Can Recreate at Home

You might think you’re costing yourself business at first, but most customers go to the restaurant for the convenience of having someone else handle the cooking and the clean up. Besides, if you have hard-to-source ingredients, only a handful of viewers are going to choose the do-it-yourself route. Online video also helps you reach foodies outside your geographic area — develop a relationship with them now, and they’ll be more inclined to visit should they ever find themselves in your town.

Encourage User-Generated Video Content

Consider running a contest for diners who recreate one of your signature dishes on video and upload/share it on social media. This kind of brand endorsement is better than any full page ad or billboard, and all you really need to do is offer a free meal in return. You never know — one of your diner’s videos could go viral on YouTube!

Video content continues to increase in importance, whether you’re a new high end bistro, or a national pizza. The good news is you don’t need to break the bank with a high-priced video production crew — just an authentic voice and passion for your restaurant and food.