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How to Grow Your Business in Your Local Community


Ben Goldstein


Sometimes, being a business owner means playing the role of politician — getting out into the world to shake hands and kiss babies.

Often, we see retail businesses or restaurants that are struggling to develop customer bases even when they have sound operations and business plans. Even the best ideas, greatest menus, and most amazing products can struggle to survive if the community is unaware of what they offer.

Fortunately, there are great ways to build your business in your local community, from social media and marketing events, to (more importantly) physically being active in your community.

Modern Techniques

Social Media

This is the most common trend of growing businesses we see these days. Whether you are talking about your SEO (search engine optimization), your social media presence, or your official website, it’s about your ability to reach new customers and bring them to your store or restaurant.

There are a lot of tools and “social media experts” out there that you can work with to grow your brand, but that will only get you so far. Also, depending on your location (big city, suburbs, or rural) this might not be the best way for you to draw traffic.


Whether you do traditional advertising on television, radio, or move to a more tech-savvy approach with Internet/social media-based ads, you have a great opportunity to target the audience that you are looking for with your marketing budget.

Classic Techniques

Supporting local schools, churches, and community events

Utilizing your product, your service, or your money to support local sports teams or working with local high schools and booster clubs to get your name out there helps potential customers see you’re an active and willing participant in the community. Adding a human element to your business gives your customers an emotional attachment that can inspire them to visit you more frequently.

Physically being present in your community

Getting out into the community and doing charity events, shaking hands, and getting to know people builds a brand of who you are. Your customers are no longer getting their tires from your “store,” but instead from you. They are no longer going to eat at the restaurant, but your restaurant.

This is my favorite way to build a business within a local community, but it is also challenging because often times there never seems to be enough time in the day to be everywhere we’re needed. That’s why you need to train your staff to give you the time needed to do just that. If you want to grow your business, you’re going to need help.

Adding the personal touch is a great way to build up your customer base. But it takes hard work being present in the community, and showing your employees, customers, and neighboring businesses that you want to be a part of their future for many years to come.