5 Tips to Make Your Hotel Stand Out This Winter (Without Breaking the Bank)

 

Many hotels struggle in the winter, with less leisure travel leading to lower occupancy and revenue per room. Fortunately, there are some simple, cost-effective steps you can take to make your hotel more attractive to your target market, helping you net more winter guests. Follow these tips, and watch your business grow this season.

Cater to Tech-Savvy Travelers

The Internet and digital devices are a large part of travelers’ lives, especially when they’re far from home and need to communicate with their loved ones. Having free WiFi available is something that isn’t going to siphon off too much of your cash flow. Rather, it will be an incentive that makes travelers remember your hotel over others. It’s important to have WiFi available in common areas as well as guest rooms, so travelers can stay connected. Inside rooms, universal charging docks and room controls available via a tablet instead of a remote control can make your hotel more modern and appealing.

Keep it Healthy

If you offer donuts, sugary cereals, and pastries for breakfast, you’re not alone. They’re simple, and people normally like these quick, easy options. However, offering a variety of healthier options can get you noticed by potential guests — especially around the holidays when many people are conscious of packing on “winter weight.” Free-range eggs, turkey bacon, fresh fruits and the like can attract health-conscious travelers looking to maintain their physique year-round. You can promote your healthy menu in your marketing campaigns, adding appeal to your hotel without drastically increasing your operating expenses.

Encourage Business Travel

Now that the rush of summertime vacation travel is over, a higher percentage of your guests will be business travelers, who will benefit from — and greatly appreciate — a full-service business center. It’s even more convenient if your business center is open 24 hours a day, seven days a week. This way, your guests can handle their job responsibilities on the go, remaining on-time, on-budget, and ahead of schedule, regardless of when they frequent your establishment. This important service will help make your hotel stand out compared to other proprietors with limited capabilities.

Enhance Your Social Media Presence

In the digital age, when travelers from all walks of life are heavily engaged with social media, you cannot afford to stay unconnected. A Facebook fan page or Twitter feed, for example, can help you communicate promotions or new amenities at your hotel in a way that doesn’t increase your marketing budget. You can also stay one step ahead of your competitors by reaching travelers where they spend a lot of time — online. While traditional marketing mediums such as magazine and other print ads are still effective, digital mediums are becoming more effective at generating bookings.

Go Green

Sustainability is nothing to scoff at in terms of social responsibility and guest appeal. Going green can change the way travelers perceive your establishment, causing them to seek you out. Features such as energy efficient appliances and light-bulbs can make your hotel more efficient and attractive. You can also join recycling programs and switch to recycled paper, which can be used throughout your facility.

What do you think? If you’ve made low-cost changes to your hotel and seen a bump in reservations, positive reviews, and repeat visitors, let us know! And if your hotel needs working capital for some seasonal upgrades, start here.