Cyber attacks can be devastating for businesses of any size, but the risks are multiplied for small to medium-sized businesses for a multitude of reasons. SMBs often lack formal preventative measures and procedures, exposing their organization to more risk. They often feel that they cannot afford to upgrade their security systems, or do not understand […]
Crafting a strong payroll policy is a necessity for any business. After all, payroll and benefits are some of the largest expenses any business will incur. Due to the large amount of money going in and out of the payroll department, any error (whether intentionally or due to incompetence) could be a costly one. By […]
For 59% of B2B marketers, email is their most effective channel for generating revenue. The direct nature of email beats social media, ads, and any other form of marketing for conversions, and for good reason: Unlike other channels, email is perceived as a one-to-one interaction. Landing straight into someone’s inbox means your message is far […]
As consumer behavior continues to change, businesses must adapt to succeed. This is no different in the foodservice industry. Over the last few years, there have been a multitude of technological innovations focused on streamlining restaurant operations, but many of them are still underutilized. Here are four ways that technology can help you improve your […]
For consumers, credit cards make paying for goods and services quicker and easier. But for merchants, they can be a headache. Many business owners are shocked to find that credit card payment processing is one of the largest expenses businesses face, second only to labor costs. Unfortunately, it’s a problem that can’t be fully avoided. […]
What do your customers think when they hear your business’s name? What’s your business’s purpose, beyond making a buck? Your “brand” is so much more than the products and services you offer and the logo you’ve designed for your website or storefront. A company’s brand is the collection of positive and negative associations that it […]
Restaurateurs have plenty to think about from day to day. If you’re not making sure that your delivery comes in on time or that your wet bar stays stocked ahead of the Sunday brunch rush, maybe you’re finding a way to pay for a new stand mixer for your rockstar pastry chef. Keeping your business […]
As a small business owner, deciding to expand is an exciting prospect. A successful expansion of your business can improve profit margins, create a competitive advantage, and create more jobs in your community. As exciting as it is, expanding your small business also comes with its challenges. If you’re not preparing for these potential pitfalls, it could […]
Predictive scheduling laws are state and city ordinances that require employers to provide shift workers with advance notice of their schedules.
Are you sitting in your office waiting for the next customer to call? Your competition isn’t taking this approach, nor should you. Many construction contractors have the same philosophy towards marketing and advertising, “My customers find me in the Yellow Pages and call.” Others think that subscribing to a lead service is all they need to do, yet they […]
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