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Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps



Turn Your Retail Salespeople Into Selling Machines in 5 Simple Steps

By Rieva Lesonsky, CEO GrowBiz Media & 

You know your retail salespeople are an important part of your store’s success, but did you know they can actually boost sales? Shoppers who interact with salespeople in-store are 43 percent more likely to make a purchase, according to a shopper survey by MindtreeThey also spend 81 percent more than the average shopper. In other words, salespeople are key to increasing sales in retail.

Unfortunately, your salespeople can also cause your retail sales to plummet. Nearly 40 percent of shoppers surveyed have walked out of a store and purchase from a competitor because salespeople either didn’t help them at all or didn’t have the information they needed.

The following tactics will ensure your salespeople are growing — not slowing — your sales.

Related: What Most Stores Get Wrong About Retail Sales Training

Step 1: Speed it up.

Quick service is a top priority for shoppers, so it needs to be a priority for your salespeople, too. Let them know that helping customers is more important than duties such as straightening shelves or completing paperwork and that it’s okay to drop everything to help a customer. Cross-train employees so everyone can ring up sales. That way, you don’t end up with one overworked salesperson on the register and two others standing around folding sweaters.