5 Tips for Effective Small-Business Storytelling

5 Tips for Effective Small-Business Storytelling blogs.business.microsoft.com – What do Guinness, Dawn and Microsoft have in common? They’re all well-known brands that are leveraging the irresistible power of classic storytelling. As more companies shift from paid advertising to content marketing, storytelling is taking center stage. Of course, sharing stories is nothing new — it’s how information […]

Meet the Guys Who Want to Fund Your Franchise

Meet the Guys Who Want to Fund Your Franchise MARCH 21, 2016 BY HDICKMAN@RETAILCAPITAL.COM Author: Jason Daley entrepreneur.com – On the ABC show Shark Tank, contestants pitch business ideas to seasoned professionals who decide whether or not to fund them. But could a similar contest create new franchises? That’s what Cincinnati entrepreneurs Dan Murphy and Gary Green started wondering. Both […]

7 Steps-to-Success for Clothing Industry Start-ups

7 Steps-to-Success for Clothing Industry Start-ups entrepreneur.com entrepreneur.com – No industry is easy to break into, but that is especially true about apparel. While other industries enjoy a 50 percent or higher business success rate after four years, retail and apparel do not. Indeed, a full 53 percent of clothing lines will fold by the fourth year’s end. One […]

Top 10 Affordable Business Ideas In 2016

Top 10 Affordable Business Ideas In 2016   bizfinance.about.com – Many of us have business ideas that could actually take the world by storm, but the implementation process sometimes becomes delayed or never starts. The main reason why these business ideas never take off is lack of enough capital. However, with dedication and focus, everyone can actually […]

How to ask customers for reviews (and actually get them)

How to ask customers for reviews (and actually get them) marketingland.com – Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on

What to Do if Your Loan Application Is Rejected

What to Do if Your Loan Application Is Rejected   banking.about.com – If your loan application is denied, you might wonder what to do next. Why were you denied, how long do you need to wait before applying again, and what steps can you take to prevent it from happening again? It’s important to understand exactly what […]

How to Open a Clothing Store

How to Open a Clothing Store   themarketingblog.co.uk – Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution. Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing […]

20 Pizza Franchises Challenging Pizza Hut and Domino’s

20 Pizza Franchises Challenging Pizza Hut and Domino’s smallbiztrends.com – There’s certainly no shortage of pizza businesses already in existence. But there’s always room for more. If you’re interested in owning your own pizza franchise, but want more options than just Pizza Hut and Domino’s take a look at the list of

Gen Z: Are Retailers Up to the Challenge?

Gen Z: Are Retailers Up to the Challenge?   bizmology.hoovers.com bizmology.hoovers.com – The business world’s obsession with millennials appears to have reached a fever pitch. The Wall Street Journal recently reported on a booming industry of “millennial experts” (aka intergenerational consultants) billing corporations up to $20,000 an hour to decode millennials for them. With so much attention lavished on […]

5 Ways to Create Super-Addictive Loyalty Programs

5 Ways to Create Super-Addictive Loyalty Programs   marketinginsidergroup.com – You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is […]