In October, Credibly closed its first securitization—a giant step forward for our company that will allow us to offer capital to a wider range of small business owners than ever before. Since the term might be unfamiliar to many of our customers, we’ve decided to shed some light on our securitization and what will it mean for SMB borrowers in the future.
In a securitization, a company pools together its revenue-generating financial assets, divides them into tiers by the projected value of the assets, and offers shares of those tiers to smaller investors. (In Credibly’s case, the financial assets are the business loan debts we carry on our balance sheet, and we divided them into three tiers based on a number of factors including the loans’ level of risk as well as the time and principal amount remaining on the loans.)
As Investopedia explains, “Securitization provides creditors with a mechanism to lower their associated risk through the division of ownership of the debt obligations. The investors effectively take the position of lender by buying into the security. This allows a creditor to remove the associated assets from their balance sheets.”
So, not only does a securitization generate cash-flow for the loan originator (i.e., us), it also allows the originator to sell off some of the riskier assets in its portfolio in a way that still provides a reliable return for investors. Both of those benefits put Credibly on even stronger financial footing as a provider of capital.
In short, because we were ready for it.
“For many years, Credibly had a large warehouse line from [SunTrust Bank], during which time both our company’s performance and the performance of its assets exceeded expectations,” Credibly founder and co-CEO Ryan Rosett said in a recent interview with Benzinga. “So, from an asset performance perspective, we knew we were ready. As did our bank, which was the [underwriter] of our securitization.”
“The number of companies in our space who have had successful securitizations can be counted on one hand,” Rosett continued. “We wanted—and needed—to be one of those select companies so that we could lower our cost of capital to be able to compete even more aggressively. Additionally, the securitization has the ability to be increased to support our anticipated growth.”
That growth includes the rollout of two new lending products that will allow us to serve an entirely new segment of business owners.
Fueled by the new revenue stream and the ability to have greater control over the health of our balance sheet, Credibly’s securitization will be used to roll out a new Market Expansion Product, which will allow us to fund merchants with FICO scores as low as 500 and businesses that have been operating for fewer than six months.
“We believe the MXP will open up the funnel by allowing us to serve business owners that we previously couldn’t,” Rosett told deBanked last month.
In addition, Credibly plans to launch a line of credit product in 2019. “Offering a line of credit has been a goal of ours for years,” Rosett said. “We’re excited to offer business owners a flexible credit product that will provide our customers with quick working capital exactly when they need it.”
Credibly’s securitization is a financial milestone that will further secure our position as a market leader in the alternative lending space, and advances our vision of providing the most flexible funding options to the widest range of borrowers at the most affordable price. And if you’ve been turned down for business loans in the past due to a low credit score or short time in business, stay tuned…
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses, in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Fit Small Business rounded up 15 experts to offer their insights on customer loyalty program ideas.
Here are some of the best customer loyalty program ideas to keep customers happy and business booming:
The best customer loyalty program a) benefits your customers and b) reinforces your brand and brand value. For example, if your brand is built around ‘lowest price,’ then money driven programs work best, such as discounts, money back, and credits towards future purchases. If your brand is built around superior service, then something like spa certificates or the like is better. If your business is about choice, then offer choices in your loyalty program. The loyalty program should be an extension of doing business with your company…not something entirely independent of it.
Coupons are for targeting customers who haven’t done business with you. Loyalty programs are an attempt to turn your solid customers into evangelists. However, I firmly believe that we are selling the latter short.
The hack: Instead of giving your customers a free meal/good/discount/etc. with their 10th purchase, offer them a BOGO (“buy one, get one”) coupon at every 5th. Instead of pleasing one customer who would eventually make their rounds, you’ll likely score a new one. This tip works especially well in the restaurant industry.
Most major banks, supermarkets, and oil companies aiming to boost their corporate social responsibility programs have established partnerships with tree planting organizations like Treepex. Using an easy to implement API, now even small businesses can have their customers collect points until they have enough: a tree will automatically be planted for their customers without any extra cost. It makes use of a high tech tracking system with NFC tags, and carefully selected certified rangers plant and take care of the trees.
Customer retention leads to customer loyalty. In order to set up an effective customer loyalty program, small business owners first need to know how much of their total customers are repeat customers and how this percentage measures up to the standard in the industry. This will then let the business owner know if its customers are having a positive shopping experience or if there is a need to improve their services to develop customer loyalty.
We only sell one product – illuminated mirrors – so it is difficult to get customer loyalty as usually everyone only needs one dressing table mirror so repeat business is difficult. However, we ask our customers to become brand advocates and endorse us on social media, and in return we offer them a handsome commission on the sales they generate via an affiliate link. They become very loyal in promoting us; for a long time, even though they don’t spend again with us, they drive customers to our store.
Promotional gifts are great for rewarding customer loyalty but can also work wonders for ensuring customer retention. Branded giveaway products are awesome free gifts that help keep your company in the minds of the recipients. Offer a free gift with a certain minimum purchase. They can also make your customers or clients feel truly appreciated, especially when tied-in with holidays such as Christmas or Thanksgiving.
The BeckerTime Lifetime TradeUp Guarantee is simple: a customer may trade in their qualifying BeckerTime pre-owned Rolex watch at any time and receive the full amount paid for the watch to put towards the purchase of another luxury timepiece offered by BeckerTime.
The main goal of customer loyalty programs is to keep customers coming back because they had an amazing experience buying from BeckerTime. At the end of the day, customers should be happy with both their experience and the product. The other goal of the loyalty program is to help customers stay safe. Most people do not know where or how to safely sell their luxury items in order to purchase something else. BeckerTime has made it so easy for customers to trade up at any time, safely, and with a retailer they know and trust because they’ve purchased from us before.
Loyalty program software helps your business manage and keep track of your customer loyalty program point system. Not all platforms are suitable for small businesses due to monthly costs and accessibility, which means small business owners should be aware of their requirements to decide which software they should adopt. How do your customers earn points? How would you like your customers to manage their points? You don’t need to spend a fortune or set up a complex system, but the right software makes sure it’s not an administrative headache to start a loyalty program.
Chances are, your social media followers and emails subscribers are your regular customers, sometimes even potential ones. Use your social media channels and email newsletters to give your social media followers and current customers fun deals they can get excited about. We connect with our current customer base by offering our e-newsletter subscribers exclusive JUST4ME discounts. Every week, we put one of our pieces on a special JUST4ME discount and advertise it in our newsletter and to our social media followers. Not only has this resulted in new purchases from existing customers, but it has also helped us really grow our email list!
A steady flow of discounts and deal offers is a great way to keep customers coming back. But, offering a financing plan for expensive purchases is also an invaluable tool for customer retention.
Financing deals can bring in new customers and often be the tipping point to convince them to go ahead with that big-ticket purchase. And according to a MMR Research report, nearly two-thirds of previous users of store financing come back and finance at least one additional purchase of $500 or more and 33 percent do so three to five more times. Traditionally, small businesses were incapable of making such offers because they lacked the time and resources to maintain a financing program. But, new POS financing technology allows retailers with limited means to form partnerships that allow them to introduce these programs.
For the rest of the tips, continue reading over at Fit Small Business…
Credibly tailors funding solutions to small and medium sized business, and has provided more than $460 million in capital since 2010. By leveraging data science and analytics to improve the speed, cost, and choice of capital available to SMBs, the company is establishing itself as a go-to option for funding.
On top of being recognized as one of Inc. 5000’s fastest-growing U.S. businesses the past three years, Credibly has been applauded for its services as both a private lender and business consultant.
Fit Small Business, an online newspaper focused on small business owner’s needs, applauded Credibly for its ability to advise and serve a variety of business. Just a few months after being honored as one of the best blogs for small business, Credibly was nominated as one of the Best Merchant Cash Advance providers for 2017.
A merchant cash advance (MCA) provides businesses with a lump sum cash advance in return for a specific amount of money. Companies pay a percentage of daily credit/debit receivables until the amount is paid back in full. Because of which, there is no fixed repayment schedule or maturity date, and the access to funding is much quicker.
Cash advance services are an ideal funding option for companies who need smaller amounts of capital immediately. While it may be slightly more expensive than a traditional bank loan, you’re exchanging price for convenience, speed, and flexibility.
Unlike a traditional bank loan, cash advance services are fast. Companies are able to apply for and acquire funding in as little as 48 hours.
This quicker access to funding stems from the application process. Because a merchant cash advance typically does not show up on your credit report, it’s easier to obtain with a lesser credit score. In general, MCA’s are an attractive funding option for people who are trying to build or protect their credit.
However, the beauty goes beyond securing capital. Merchant cash advances have a unique benefit in their flexible repayment period. For cyclical and seasonal businesses, loans with a fixed repayment term may be overly harsh during slow weeks.
Cash advance payments are remitted as a portion of daily sales, so companies experience less of a burden when business is slow. Cash advances are often the best funding option for companies that experience less-frequent, higher-margin sales, as borrowers can pay back the majority of the advance when business flourishes.
Fit Small Business reviewed the most popular merchant cash advance providers (RapidAdvance, Credibly, and Fora Financial) due to their eligibility and overall cost. Ultimately, they recognized Credibly as the merchant cash advance provider with the fastest time to funding, and highlighted their ability to help a wide variety of businesses and industries. For the full reviews and recommendations, read on…
Nearly 60 businesses will be honored May 5th during National Small Business Week; honorees
recognized for role in growing Michigan’s economy and creating jobs
MICHIGAN – Small business owners and supporters are coming from all across the state to show their support for Michigan’s growing companies on Thursday, May 5th at the Twelfth Annual Michigan Celebrates Small Business awards dinner.
“Michigan Celebrates Small Business embodies Michigan’s entrepreneurial spirit,” says Jennifer Deamud – Associate State Director of the Michigan Small Business Development Center. “The program shines an important spotlight on the success of Michigan’s small business community. The awardees being honored have played a significant role in growing Michigan’s economy and creating jobs.”
Michigan Celebrates Small Business (MCSB) is the state’s premier awards program celebrating small business excellence. Over 60 businesses, including the 2016 Michigan 50 Companies to Watch, will be honored during the awards dinner. Awardees, guests, and small business supporters will gather for a cocktail reception, keynote speaker, and the awards dinner, which will be held at the Lansing Center in Lansing, MI.
The awards program will occur during National Small Business Week, May 1-7, drawing extra attention to Michigan’s role in stimulating the national and global economy.
The following companies will be honored at Michigan Celebrates Small Business:
The following companies will receive the Michigan 50 Companies to Watch Award:
“Having seen almost 500 percent growth in the past year, Smart Bottoms is honored and excited to be recognized as a 2016 Michigan 50 Company to Watch,” commented Christy Malone, President of Smart Bottoms Inc. “We are grateful for the support the State of Michigan provides to its small businesses as we all work together to create more jobs and opportunities within the state.”
Tickets are available for $135 per person or attendees can reserve a table of eight for $900. Tickets can be purchased online at www.MichiganCelebrates.biz or by calling (800) 362-5461.
Michigan Celebrates Small Business is a partnership of the Michigan Small Business Development Center (Michigan SBDC), Michigan Economic Development Corporation, the Edward Lowe Foundation, Small Business Association of Michigan, the U.S. Small Business Administration and Chris Holman.
The Michigan SBDC is the managing partner of Michigan Celebrates Small Business in 2016. In the twelve year history of Michigan Celebrates, the Michigan SBDC was the managing partner ten of those years.
Michigan Celebrates Small Business is made possible with the generous support of PNC Bank, the Michigan Economic Development Corporation, DTE Energy, Accident Fund, Clark Hill, Rehmann, Varnum Law, Michigan Credit Union League, Consumers Energy, and Dynamic Edge, Inc.
For more information regarding Michigan Celebrates Small Business contact Jennifer Deamud, Executive Director of Michigan Celebrates at the Michigan Small Business Development Center – email@example.com or (616) 331-7482.
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Term Loan Aimed at Prime Borrowers Seeking Growth Capital
NEW YORK — March 16, 2016 — On the heels of an industry leading $70 million credit facility led by SunTrust Bank, Credibly, a fintech and data-driven online lending platform, announces access to its first extended-term loan offering. Coined a Business Expansion Loan, the product features rates ranging from 9.99% to 36%, terms of 18 and 24 months, and multiple payment options.
“With the launch of the Business Expansion Loan, Credibly can address the funding needs of U.S. small business owners across a broad credit spectrum and various life cycle stages,” said Glenn Goldman, CEO of Credibly. “This is unique and differentiated compared to other lenders who only serve one limited segment and cannot support the small business throughout its life. The Business Expansion Loan further empowers our partners, who also serve small businesses, to satisfy the needs of all their customers, with a simple and intuitive user experience, in a single relationship with Credibly.”
The Credibly Business Expansion Loan can be approved and accessed within 24 hours, in amounts ranging from $10,000 to $250,000. The loan addresses the financing needs of small businesses in operation for six months or more, whose needs extend beyond short-term working capital to include longer-term growth capital.
“True to our financing approach of on-balance sheet, whole loan sales and securitization, we’ve partnered with SunTrust Bank and AloStar Bank of Commerce to secure one of the lowest costs of capital in the industry,” continued Goldman. “This empowers us to continue improving our product suite and serve as a consultative partner delivering access to right-sized capital to small businesses across a broad spectrum of credit profiles in the U.S.”
An online lending platform that delivers access to a broad range of short- and long-term capital to satisfy the SMB credit spectrum, Credibly has provided access to over $250 million in funding for more than 6,000 businesses in over 300 industries. In the past year, the company has increased revenue more than 100%, was recognized by Crain’s as one of the 50 fastest growing companies in New York, and made its second consecutive appearance on the Inc. 500 list of the fastest growing private companies in America.
Founded in 2010 and with offices in Michigan, Arizona, Massachusetts, and New York, Credibly is a best-in-class Fintech platform that leverages data science and analytics to improve the speed, cost, and choice of capital available to small businesses in the United States. Credibly’s platform is engineered to deliver its value proposition to small business customers directly, as well as through partners, who are similarly focused on delivering a best in-class user experience for their own small business customers. Certain products may not be available in all states.Certain business loan products are made available through Retail Capital LLC, a licensed California Finance Lender. Learn more at www.credibly.com.
Credibly, a tech and data-inspired lending platform that makes access to capital for small businesses simple and intuitive, announces the closing of a $70 million credit facility with SunTrust Bank, one of the nation’s largest financial services firms, and AloStar Bank of Commerce, a specialty provider of asset-based loans. SunTrust served as the structuring and administrative agent, committing $50 million, with AloStar coming in as the first participant with a $20 million commitment. The terms of the deal allow for flexibility to increase the committed amount by another $30 million, bringing the total facility potential to $100 million.
An online lending platform that delivers a broad range of short- and long-term capital to satisfy the entire SMB credit spectrum, Credibly has provided access to capital for more than 4,500 businesses in over 300 industries. In the past year, the company has increased revenue 100%, was recognized by Crain’s as one of the 50 fastest growing companies in New York, and made its second consecutive appearance on the Inc. 500 list of the fastest growing private companies in America.
The new credit facility is consistent with Credibly’s three-prong financing strategy: on-balance sheet, whole loan sales, and securitization. The facility more than doubles Credibly’s on-balance sheet funding capacity, accelerating their ability to provide more small businesses with access to affordable capital, regardless of credit profile or life cycle stage.
“Being vetted and validated by a bank partner of SunTrust’s stature is one of our greatest milestones to date, and provides us with one of the lowest costs of capital in the industry,” said Glenn Goldman, CEO of Credibly. “The continued participation from AloStar – our first credit facility lender going back to 2014 – gives us increased flexibility in our product suite, which in turn provides better terms for borrowers and helps us execute on our core philosophy that all small businesses deserve access to right-sized capital.”
“SunTrust is pleased to work with Credibly to assist them in achieving their mission to fuel American entrepreneurship through access to capital,” said Tarun Mehta, Group Head, Financial Institutions Investment Banking at SunTrust Robinson Humphrey.
“The new SunTrust facility is a validation of the strength of the platform and team that Credibly has built. We remain extremely excited about our partnership with Glenn and his team,” said Steve Begleiter, Managing Director at Flexpoint Ford, LLC, a private equity firm that added Credibly to its portfolio in 2014.
Founded in 2010 and with offices in Michigan, Arizona, Massachusetts, and New York, Credibly is a best-in-class Fintech platform that leverages data science and analytics to improve the speed, cost, and choice of capital available to small businesses in the United States. Credibly is dedicated to creating a superior borrowing experience that meets the needs of all small businesses, regardless of product need or credit profile. All loans obtained through Credibly are made by WebBank, a Utah-chartered industrial bank and member of the FDIC. Learn more at www.credibly.com.
About SunTrust Banks, Inc.
SunTrust Banks, Inc., one of the nation’s largest financial services organizations, is dedicated to Lighting the Way to Financial Well-Being for its clients and communities. Headquartered in Atlanta, the company serves a broad range of consumer, commercial, corporate and institutional clients. As of September 30, 2015, SunTrust had total assets of $187 billion and total deposits of $146 billion. Through its flagship subsidiary, SunTrust Bank, the company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic States and a full array of technology-based, 24-hour delivery channels. The company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through its various subsidiaries, the company provides mortgage banking, asset management, securities brokerage, and capital market services. Learn more at www.suntrust.com.
About AloStar Bank of Commerce
AloStar Bank of Commerce, with $900 million in assets, is a specialty lender with extensive experience in providing Asset Based Loans to middle market companies. In addition, the bank provides value for depositors, small-to-medium-sized companies and community banks across the country through on-line customer service, and unique lending products and services. Learn more at www.alostarbank.com.
Small business financial service providers are beginning to realize the value in linking their business customers to lending services. PayPal launched its Working Capital unit in 2013, for example, while QuickBooks took to partnering with other lenders to fill in its small business financing gaps.
One of the latest to do so is small business payments processing firm JetPay. The company revealed earlier this month that it struck a partnership with small business lending platform Credibly to offer its SME customers access to loans.
According to Credibly Cofounder and Chief Revenue Officer Ryan Rosett, this trend is part of FinServ players’ recognition that they need to meet the holistic needs of small businesses.
“The last thing a credit card processor would want,” Rosett recently told PYMNTS, “is that somebody leaves their platform because they don’t offer a service,” like small business financing.
Brings Small Business Lending Capability to Leading U.S. Payment Processor
Credibly, a tech and data-inspired lending platform that makes access to capital for small businesses simple and intuitive, announced today a partnership with JetPay Payment Services, a division of JetPay Corporation (NASDAQ: “JTPY”), a leading provider of debit and credit card processing services. The partnership gives JetPay’s distribution network streamlined access to Credibly’s lending platform, providing more capital for their U.S.-based small business clients.
“At Credibly, we believe all businesses deserve access to right-sized capital, and our partnership with JetPay makes good on our mission to provide that access to as many entrepreneurs as possible,” said Ryan Rosett, Founder and Chief Revenue Officer of Credibly. “We’re thrilled to partner with JetPay, and help their distribution partners deliver more affordable capital to small businesses.”
As an online lending platform delivering a broad range of short- and long-term capital to satisfy the entire SMB credit spectrum, Credibly has provided access to capital for more than 4,500 businesses in over 300 industries. In the past year alone, the company has increased revenue 100%, was recognized by Crain’s as one of the 50 fastest growing companies in New York, and made its second consecutive appearance on the Inc. 500 list of the fastest growing private companies in America.
“JetPay’s objective is to get our customers the payment processing and capital solutions they need while connecting them with partners who can deliver those solutions efficiently,” said Paul Compton, Executive Vice President and National Sales Director for JetPay Payment Services. “The integration of JetPay’s distribution network and Credibly’s customer-centric lending process will enable even more small businesses to obtain the capital they need to thrive.”
Flexpoint Ford, LLC, a private equity firm that specializes in the financial services and healthcare sectors, is an investor in both JetPay Corporation and Credibly. Steven Begleiter, Managing Director at Flexpoint Ford, added: “We are thrilled to see Credibly and JetPay join forces. We have a longstanding relationship with both teams and fully expect that JetPay’s existing partner network coupled with Credibly’s strong sales infrastructure will deliver impressive results for our investors.”
Founded in 2010 and with offices in Michigan, Arizona, Massachusetts, and New York, Credibly is a best-in-class Fintech platform that leverages data science and analytics to improve the speed, cost, and choice of capital available to small businesses in the United States. Credibly is dedicated to creating a superior borrowing experience that meets the needs of all small businesses, regardless of product need or credit profile. All loans obtained through Credibly are made by WebBank, a Utah-chartered industrial bank, member FDIC. For more information, visit www.credibly.com.
About JetPay Corporation
JetPay Corporation, based in Berwyn, PA, is a leading provider of vertically integrated solutions for businesses including card acceptance, processing, payroll, payroll tax filing and other financial transactions. JetPay provides a one vendor solution for payment services, debit and credit card processing, ACH services, and payroll and tax processing needs for businesses throughout the United States. The Company also offers low-cost payment choices for the employees of these businesses to replace costly alternatives. The Company’s vertically aligned services provide customers with convenience and increased revenues by lowering payments-related costs and by designing innovative, customized solutions for internet, mobile, and cloud-based payments. For more information, visit www.jetpay.com.
(Photo via Crain’s Detroit)
Last month, Credibly Founder/Chief Revenue Officer Ryan Rosett was part of the “Race to Deliver: Strategies for Success in Payments” panel at Lend360 in Atlanta, where he discussed payment innovations in the online lending industry. We caught up with Ryan afterward to get his thoughts on the topic.
CREDIBLY.COM: Have you seen consumer attitudes towards online payments change over the years, compared to when you founded Retail Capital in 2010?
RYAN ROSETT: There’s a lot more acceptance, and I think the acceptance continues to grow. As the younger generation begins to start their own small businesses, they’re going to look more to the Internet for a frictionless way to access capital. But we haven’t reached a point where everything in our business is done online; there’s still some conversation involved. There’s a relationship and an experience that has a human touch to it. That’s important because a business loan is probably the second biggest loan that a business owner has outstanding, next to a mortgage.
How is Credibly helping to drive payment innovations in the lending space?
I feel like we’re very much at the cutting edge from a speed standpoint; we’re moving much, much faster than banks, for instance. And from a technology standpoint, we’re using so many different data feeds that are giving us real-time views into our small business customers’ bank accounts, which is giving us extremely rich data on the ebbs and flows of certain businesses.
Of course, “payment” is a big word. It encompasses credit cards, Bitcoin, cash, things like Apple Pay, and all these other mechanisms now available. Credibly still focuses on cash flow and the availability of cash flow in order to size up and analyze a small business, so that we can provide access to money prudently. The goal is to create a user experience and interface that’s seamless and elegant, where our customers can walk away and say, “Wow, that was easy.”
What do you make of payment providers like Square, PayPal, and Intuit moving into the small business lending space? Do you view it as a threat or is there long-term benefit from these companies getting involved?
I think it’s a benefit because it creates more awareness, which is one of our biggest marketing roadblocks. The margins in the credit card processing industry are diminishing — they call it a “race to zero” — and everybody’s trying to undercut everybody else. Square and some of these other payments companies are looking for different ways to get yield, but by doing that, it’s creating more opportunity. The increase in awareness will allow consumers to shop around and look for who has the best product set.
Was the topic of cybersecurity brought up at the “Race to Deliver” panel?
No, it wasn’t. Having the best security from a technology standpoint is certainly important, though I don’t think it’s a driving force for small businesses when they’re looking at accessing capital. Keep in mind, we don’t take our customers’ bank account information — we have third parties that handle anything that accesses their accounts — so we’re not really entrusted with any confidential information that would make us vulnerable to an access or breach of their accounts.
Do you have any predictions for the future of payment technology?
There’s a lot of conversation right now about the “rail system” of ACHs. There’s a credit rail and a debit rail, and consumers can access capital more quickly depending on which rail system they use; a credit effectively takes place immediately, while a debit doesn’t settle until the next business day. So if an ACH has the ability to act like a credit instead of a debit, it could give you almost instantaneous money, similar to a wire but even faster. Theoretically, a small business could get access to capital in seconds.
My feeling is that one- or two-day access to capital is fast enough. If you’re running a small business, you should have the ability to manage for two days to access capital, and if you don’t or can’t, there might be more problems with your small business than just your ability to access capital. If a small business is in need of working capital in seconds, that’s a little scary.
Credibly and the Small Business Association of Michigan forge a partnership to support state businesses.
The emerging US fintech platform Credibly has announced a partnership with the Small Business Association of Michigan (SBAM), a Michigan-based association that focuses on serving the needs of Michigan’s small business community.
Founded in 1969, SBAM’s mission is to help Michigan small entrepreneurs to develop their businesses and to succeed. It counts more than 25,000 members, located in all 83 counties of the state and ranging from accountants to appliance stores, from manufacturers to medical. The partnership provides all members with streamlined access to Credibly credit options via the SBAM Pulse platform, which already offers small business owners financial analysis and reporting tools.