Move Over Millennials: What You Need to Know About Generation C

Move Over Millennials: What You Need to Know About Generation C

This post was originally published on Inc.

 

I’ll admit it. I’m guilty of using the M-word.

 

I’ve thought and written a lot about millennials. As the head of a social media management company, I know that they make up a big chunk of my own employees and our millions of users. And it’s clear that they bring real assets and expectations to the table, from digital savvy to a desire for collaboration and transparency.

 

But here’s the thing. These traits aren’t unique to millennials and never have been.

 

You don’t have to be born from 1980-2000 to live on your iPhone or embrace social media. And young people aren’t the only ones who seek out purpose in their career, not just a paycheck, or who want to make a difference.

 

I’ve come to realize that, in many ways, the concept of millennials is just too limiting.

 

Businesses have been encouraged to pour resources into marketing to this narrow demographic. HR teams have set their sights on recruiting millennials and catering to millennial tastes. But they’re missing the bigger picture.