How to ask customers for reviews (and actually get them)

How to ask customers for reviews (and actually get them)

 

marketingland.com – Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews.

Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong.

Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation, but have more negative online reviews than positive.

For business owners, this disparity between offline and online reputation is beyond frustrating. So what’s a business owner or general manager to do when they find themselves in this situation?

Tip the review balance back in your favor by getting those happy customers to be your online advocates. Below, I’ll share some tips, best practices and tests you can run to get more positive reviews.

But first, you may be wondering: Is it okay to ask for reviews? For Google, the answer is a resounding “yes.”

Yelp, however, has issued conflicting statements on whether or not you’re allowed to ask customers for reviews. I asked Yelp directly, and they told me that it is okay to ask for reviews as long as there is no incentivizing For all of the other review sites, you’ll need to check their terms of service and guidelines.

Now that we have that out of the way, let’s dive in…