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5 Tips for Effective Small-Business Storytelling


Minyang Jiang

5 Tips for Effective Small-Business Storytelling


blogs.business.microsoft.com – What do Guinness, Dawn and Microsoft have in common? They’re all well-known brands that are leveraging the irresistible power of classic storytelling.

As more companies shift from paid advertising to content marketing, storytelling is taking center stage. Of course, sharing stories is nothing new — it’s how information has been passed down from generation to generation for thousands of years. The difference now is that it’s being recognized as one of the most influential means of marketing.

Great storytelling takes advantage of the fact that humans are social creatures with an innate need to relate to one another. It allows you to make personal connections with your audience and increases customer retention as more people identify with your brand. By incorporating storytelling into your marketing strategy, you can enhance revenue as well as brand loyalty.